Americans are discovering Hamona Coconuts, and the product is already making inroads across several retail channels.
S. Katzman Produce has partnered with Markham, Ontario-based Highwide International and is handling the distribution of this innovative product in the United States. The Hamona Coconut is a young coconut, which makes the water and meat inside extra sweet and mouthwatering.
The coconut is shaved down until just the thin shell of the nut remains, making it very easy to open with just a spoon. A straw is attached, and it is remarkably easy to insert into the coconut.
For consumers the message is simple: Drink it, crack it and eat it. The product, which has been called ‘Nature’s Juice Box,’ is 100% raw coconut water with no added sugars or preservatives. Featuring a host of healthy properties, Hamona Coconuts boost hydration and are rich in five electrolytes: sodium, potassium, calcium, magnesium and phosphorus. It’s also low in cholesterol and fat free.
Available year-round, this product’s true innovation is the way it is accessorized and then enjoyed.
JUDGES’ COMMENTS: For one judge, it was love at first sip. “I was hooked when I saw how easy it is to insert the straw and drink it, but cracking it open and eating the Hamona Coconut meat sealed the deal.”